We're honored to have been interviewed by heleloa.com. Mahalos for all the kind words and support. Here's an excerpt from the article "Behind The Brand: HiLife Clothing".
"The “Island Tree” logo is more than just a design on t-shirt, it has grown into a symbol of community and solidarity among people who love Hawaii, and one we immediately associate with the HiLife Clothing brand.
I had the pleasure of speaking with the HiLife team about their history, growth, plans for the future, and the design that continues to find a place in our hearts (and closets)…
Depicting the Hawaiian Islands as leaves on the branches of a tree, HiLife’s signature logo is their best selling design. But it’s not their only design, not by a long shot. Since the brand’s inception in 2006, the HiLife team has released thousands of designs for shirts, hats, stickers and more."
To read the article in it's entirety make the jump to heleloa.com.